A Matcha Moment in the Heart of Stockholm đ”đ
Last week, we partnered with GLOWiD to bring a Grab & Glow pop up to Stureplan, transforming one of Stockholmâs busiest intersections into a space for matcha, community, and discovery.
Together, we created a high energy, experience-led activation where visitors could enjoy strawberry matcha made with WAO Matcha and Arla Foodsâ new strawberry milk. Throughout the day, we welcomed hundreds of guests, with a continuous line stretching down Birger Jarlsgatan, a clear reflection of the growing interest around both matcha and immersive brand experiences.
To elevate the experience further, the first 100 guests received a full-size Jeju Matcha Tea Essence from Dr. Ceuracle, bridging the worlds of matcha and K-beauty in a natural and engaging way.
Beyond the product, the focus of the activation was on connection, creating a moment where people could pause, engage, and experience matcha in a new, accessible format. The combination of taste, storytelling, and physical presence allowed both brands to meet their audience in a meaningful and memorable way.
Weâre incredibly grateful to everyone who stopped by, and to GLOWiD for such a seamless and inspiring collaboration.
Interested in collaborating?
If youâre looking to incorporate WAO Matcha into an activation, retail experience, pop-up, or brand event, weâd love to connect.
đ© info@waomatcha.com
