ALPRO

ALPRO

A Sweden tour with two brands coming together to create the perfect matcha latte.

During the summer of 2025, WAO Matcha went on a Sweden tour together with Alpro. Stockholm, Gothenburg, and Malmö enjoyed free matcha lattes, with Astrid, founder of WAO, personally preparing the matcha on site.

It became a shared activation with strong reach and a real sense of community.

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A Sweden tour with two brands coming together to create the perfect matcha latte. During the summer of 2025, WAO Matcha went on a Sweden tour together with Alpro. Stockholm, Gothenburg, and Malmö enjoyed free...