Behind WAO Matcha stands founder and CEO Astrid Johansson, together with co-owners and investors Hannah Widell and Amanda Schulman.

WAO Matcha is a female-owned company built with long-term vision, uncompromising quality, and sustainable growth at it's core. We approach brand building with intention,  from product development and partnerships to community and customer experience.

Our strategy is deliberate: to grow organically, strengthen relationships, and create a premium product that stands the test of time,  commercially as well as culturally.

We firmly believe that the driving force behind WAO Matcha’s success is female entrepreneurship, and we look forward to continuing to scale with stability, clarity, and purpose.