Astrid Johansson, founder and CEO of WAO Matcha, participated and pitched her business idea on the swedish Dragon's den 2023. It was an exciting pitch and interesting conversations with the dragon jury, which consisted of Jonas Tellander, Lena Apler, Hannah Widell, Sara Wimmercranz and Shervin Razani.
Lena Apler and Hannah Widell saw the potential in WAO Matcha and chose to invest together. Now they are the ' three matcha queens' who are working further to make WAO Matcha more available.
See the episode here.