Last week, we had the pleasure of being part of an inspiring event together with SATS, celebrating the launch of their new Reformer Studio.

Around 25 influencers were invited to experience two classes, Pilates and HIIT followed by a beautifully curated brunch and a WAO Matcha pop-up bar. Our role was to create a matcha experience that felt aligned with SATS: intentional, energizing, and premium.

We set up WAO as a matcha bar with a dedicated menu, serving iced matcha variations in branded cups, including a special blueberry syrup created exclusively for the event in SATS’ signature blue. The goal was not just to serve drinks, but to create a moment: something social, visual, and easy to engage with between workouts.

Seeing how matcha fit so naturally into a fitness and wellness context, was a strong reminder of why we love collaborations like this.

A big thank you to the SATS team for the trust, creativity, and smooth collaboration. We’re excited to continue creating experiences where matcha meets movement!