Last summer, CHIMI reached out to us following the opening of their new flagship store.

They were looking to create an in-store activation that felt aligned with their brand universe and saw WAO Matcha as a natural fit.

In May, we activated together at CHIMI’s new store, located in the heart of Biblioteksgatan. The activation brought matcha into a high-end retail environment, creating a moment where community, culture, and brand experience met, right on the street.

This collaboration was about more than serving drinks. It was about inviting people to stay longer, connect, and experience the brand beyond the product.

We’re grateful to CHIMI for reaching out and trusting us to be part of the launch of their new space.