In May, WAO Matcha was introduced at Soho House & Co Stockholm.

WAO Matcha became part of Soho House & Co Stockholm’s beverage offering, now used across matcha lattes, drinks, and menu creations, marking an important hospitality partnership for the brand.

To celebrate the placement, we later hosted a launch event at the House, bringing together friends of the brand, creators, and industry voices to experience WAO Matcha in the setting it was designed for: social, curated, and culture driven.

Being introduced through a hospitality environment allowed us to showcase the product in real use, not just on a shelf, but as part of an experience.
Grateful to Soho House Stockholm for the trust and collaboration.